Cusco was considered by the Ancient Incas to be the navel of the world, and served as the capital of their empire. With Machu Picchu, a UNESCO World Heritage Site and recently named one of the Seven New Wonders of the World, nearby the tourism industry is booming. Thanks to a citywide ban on all foreign, corporate restaurant and retail chains (such as McDonald’s and Starbucks), visitors are encouraged to eat and shop from locally run businesses. Tourists can appreciate the fact that they are making an impact on the local economy and enjoy spending time in a city that, without the standard signs of globalization, feels a bit off the beaten path.
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